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DEFINITION 
mobileStorm provides the following mhealth definition: Mobile healthcare, or mHealth, can be broadly defined as the “delivery of healthcare services via mobile communication devices.” More specifically, mHealth refers to the delivery, facilitation and communication of health-related information via mobile telecommunication and multimedia technologies – including cell phones, tablet devices, PDAs and wireless infrastructure in general. 1   delivery of healthcare services via mobile communication devices 
 
   
MARKET REVENUE     
  Global mHealth Revenue
Global revenue projections for mhealth applications:
  • 2010: $104 million (estimated - research2guidance) 2
  • 2011: $718 million (estimated - research2guidance) 2
  • 2012: $1.3 billion (projected - research2guidance) 2
  • 2017: $23 billion (projected - PwC/GSMA) 3

Alternative  estimates/projections include $500 million for 2010 and $8 billion for 2018 (Global Data) 4

 
     
   
MOBILE DEVICE POPULATION     
   
  • As of year-end 2011, there were 331.6 million U.S. wireless communication subscribers, which represents 104.6% of the population, compared to 233.0 million in 2006, representing 76.6% of the population 5
  • U.S. smartphone ownership has increased from 35% of adults in 2011 to 46% in 2012 6
  • 38% of adult cell phone owners downloaded an app as of August 2011 compared to 22% in Sept. 2009; Including phones preloaded with apps, 50% as of Aug. 2011 had apps on their phones  7
  • Among the 10% of adults who own a tablet computer as of Aug. 2011, 75% download apps to their tablet - equaling 8% of all U.S. adults.  7
  • U.S. adults who get wireless location-based information increased from 23% in May 2011 to 41% in February 2012  6
  % adults with smartphones
     
   
MOBILE HEALTH APP POPULATION     
   
  • As of Q3 2011, 26 percent of the U.S. adult population is using mobile phones for health information and tools. 8
  • In 2012 the number of global mHealth application users – mobile users who downloaded a smartphone mHealth application at least once – will reach 247 million - compared to the 124 million users who downloaded mHealth smartphone applications in 2011 2
  mobile health app population 
   
MOBILE HEALTH USER STATISTICS     
     
  • Average Age: 35  8
  • 54% Male  8
  • 87% have a smartphone  8
  • 33% own an iphone  8
  • 61% downloaded a mhealth app  8
  • 85% use social media for health  8
  • 76% take a prescription  8
  • 30% are caregivers  8
 
  Typical mHealth User 
   
MHEALTH MARKET SEGMENTS     
   
  • mobileStorm states there are currently eight broad areas of the mHealth market, including general monitoring, personal emergency response systems (PERS), telemedicine, mobile medical equipment, RFID tracking, health and fitness software, mobile messaging and electronic medical records.  1
  • Two prime examples of low mHealth adoption concepts are mobile Personal Emergency Response Systems (mPERS) and wireless robotics. Concepts seeing high adoption rates are driven by consumer demand such as social health communities, EMRs, smartphone apps and services and telemedicine.  1
  • More than 50 million wireless health monitoring devices will ship for consumer monitoring appli-cations during the next five years. Medical devices bought by the consumer to self-monitor their health will account for more than 80 percent of all wireless-enabled consumer medical devices in 2016.  9
  • The proportion of wireless devices used in managed telehealth programs is forecast to increase from 5 percent in 2011, to 20 percent in 2016   9
  • RFID or “radio-frequency identification” adoption is limited with only 5% of hospitals having adopted the technology for widespread usage.   1
mHealth Market Segements 
GLOBAL MHEALTH ACCEPTANCE     
   
  • 57% of patients in emerging markets say mhealth will change how they manage their overall health, compared to 42% in developed markets.  10
  • 40% of Payers encourage patients to let doctors monitor them through mHealth services, compared to 25% of doctors.   10
  • 43% of payers in emerging markets pay for telephone based consultations compared to 29% in developed markets; 37% of payers in emerging markets pay for text based consultations, comared to 23% in developed markets.   10
  • 31% of payers globally provide for drug adherence/ health related communication to patients  10
Developed Markets vs Emerging Markets
   
FOOTNOTES   
   
1   2011 mHealth Report: Mobile Health Technology Trends and Innovations; mobileStorm, 2011
2   Mobile Health Market Report 2011-2016; research2guidance, January 25, 2012
3   Lives through Mobile Health: Assessment of the Global Market Opportunity; GSMA, February 15, 2012
4   Mobile Health Devices and Applications – Global Market Briefing to 2018; Global Data, April 16, 2012
5   U.S. Wireless Quick Facts; CTIA - the Wireless Association web site
6   Three-quarters of smartphone owners use location-based services; Pew Press Release, May 11, 2012
7   Half of Adult Cell Phone Owners Have Apps on Their Phones; Pew Press Release, November 2, 2011
8   Mobile Health Trends for 2012; Manhattan Research
9   Consumers, Not Telehealth Patients, to Drive Adoption of Wireless Technology; IMS Research Press Release, May 22, 2012
10  PwC - Emerging mHealth: paths for growth; Economist Intelligence Unit (EIU), June 2012
     

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