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DEFINITION
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mobileStorm
provides the following mhealth definition: Mobile healthcare, or
mHealth, can be broadly defined as the “delivery of healthcare
services via mobile communication devices.” More specifically,
mHealth refers to the delivery, facilitation and communication
of health-related information via mobile telecommunication and
multimedia technologies – including cell phones, tablet devices,
PDAs and wireless infrastructure in general.
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MARKET
REVENUE
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Global revenue projections for mhealth applications:
- 2010: $104 million (estimated -
research2guidance) 2
- 2011: $718 million (estimated -
research2guidance) 2
- 2012: $1.3 billion (projected -
research2guidance) 2
- 2017: $23 billion (projected -
PwC/GSMA) 3
Alternative estimates/projections include $500 million for
2010 and $8 billion for 2018 (Global
Data)
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| MOBILE
DEVICE POPULATION
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- As of year-end 2011, there were
331.6 million U.S. wireless communication subscribers, which
represents 104.6% of the population, compared to 233.0
million in 2006, representing 76.6% of the population
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- U.S. smartphone ownership has increased from 35% of adults in 2011 to 46% in 2012
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- 38% of adult cell phone owners
downloaded an app as of August 2011 compared to 22% in Sept.
2009; Including phones preloaded with apps, 50% as of Aug.
2011 had apps on their phones
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- Among the 10% of adults who own a tablet computer as of
Aug. 2011, 75% download apps to their tablet - equaling 8% of all U.S.
adults.
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- U.S. adults who get wireless
location-based information increased from 23% in May 2011
to 41% in February 2012
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| MOBILE
HEALTH APP POPULATION
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- As of Q3 2011, 26 percent of the
U.S. adult population is using mobile phones for health
information and tools.
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- In 2012 the number of global mHealth
application users – mobile users who downloaded a smartphone
mHealth application at least once – will reach 247 million -
compared to the 124 million users who downloaded mHealth
smartphone applications in 2011
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| MOBILE
HEALTH USER STATISTICS
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- Average
Age: 35
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- 54% Male
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- 87% have a smartphone
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- 33% own an iphone
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- 61% downloaded a mhealth app
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- 85% use social media for health
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- 76% take a prescription
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- 30% are caregivers
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| MHEALTH
MARKET SEGMENTS
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- mobileStorm states there are currently eight broad areas
of the mHealth market, including general monitoring,
personal emergency response systems (PERS), telemedicine,
mobile medical equipment, RFID tracking, health and fitness
software, mobile messaging and electronic medical records.
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- Two prime examples of low mHealth adoption concepts are
mobile Personal Emergency Response Systems (mPERS) and
wireless robotics. Concepts seeing high adoption rates are
driven by consumer demand such as social health communities,
EMRs, smartphone apps and services and telemedicine.
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- More than 50 million wireless health monitoring devices
will ship for consumer monitoring appli-cations during the
next five years. Medical devices bought by the consumer to
self-monitor their health will account for more than 80
percent of all wireless-enabled consumer medical devices in
2016.
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- The proportion of wireless devices used in managed
telehealth programs is forecast to increase from 5 percent
in 2011, to 20 percent in 2016
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- RFID or “radio-frequency identification” adoption is
limited with only 5% of hospitals having adopted the
technology for widespread usage.
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GLOBAL MHEALTH
ACCEPTANCE
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- 57% of patients in emerging markets say mhealth will
change how they manage their overall health, compared to 42%
in developed markets.
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- 40% of Payers encourage patients to let doctors monitor
them through mHealth services, compared to 25% of doctors.
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- 43% of payers in emerging markets pay for telephone
based consultations compared to 29% in developed markets;
37% of payers in emerging markets pay for text based
consultations, comared to 23% in developed markets.
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- 31% of payers globally provide for drug adherence/
health related communication to patients
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FOOTNOTES
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1
2011 mHealth Report:
Mobile Health Technology Trends and Innovations; mobileStorm,
2011 |
| 2
Mobile Health Market Report 2011-2016; research2guidance,
January 25, 2012 |
| 3
Lives through Mobile Health: Assessment of the Global Market
Opportunity; GSMA,
February 15, 2012 |
| 4
Mobile Health Devices and Applications – Global Market Briefing
to 2018; Global Data,
April 16, 2012 |
| 5
U.S. Wireless Quick Facts; CTIA - the Wireless Association web
site |
| 6
Three-quarters of smartphone owners use location-based services;
Pew Press Release, May 11, 2012 |
| 7
Half of Adult Cell Phone Owners Have Apps on Their Phones;
Pew Press Release, November 2, 2011 |
| 8
Mobile Health Trends for 2012; Manhattan Research |
| 9
Consumers, Not Telehealth Patients, to Drive Adoption of
Wireless Technology; IMS Research Press Release, May 22,
2012 |
| 10
PwC - Emerging mHealth: paths for growth; Economist
Intelligence Unit (EIU), June 2012 |
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