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DEFINITION 
mobileStormmprovides the followingprovides the following mhealthhdefinition:definition: Mobile healthcare, or mHealth, can be broadly defined as the “delivery of healthcare services via mobile communication devices.” More specifically,, can be broadly defined as the “delivery of healthcare services via mobile communication devices.” More specifically, mHealthhrefers to the delivery, facilitation and communication of health-related information via mobile telecommunication and multimedia technologies – including cell phones, tablet devices, PDAs and wireless infrastructure in general.refers to the delivery, facilitation and communication of health-related information via mobile telecommunication and multimedia technologies – including cell phones, tablet devices, PDAs and wireless infrastructure in general. 1   delivery of healthcare services via mobile communication devices 
 
   
MARKET REVENUE     
  Global mHealth Revenue
Global revenue projections for mhealthhapplications:applications:
  • 2010: $104 million (estimated - research2guidance) 2
  • 2011: $718 million (estimated - research2guidance) 2
  • 2012: $1.95 billion (estimated - Grand View Research) 3
  • 2013: $2.453 billion (estimated - research2guidance) 4
  • 2014: $4.0 billion (projected - research2guidance) 4
  • 2015: $6.353 billion (projected - research2guidance) 4
  • 2016: $13.587 billion (projected - research2guidance) 4
  • 2017: $26.560 billion (projected - research2guidance) 4

Alternative  estimates/projections include $49.12 billion by 2020 (Grand View Research)

 
     
   
MOBILE DEVICE POPULATION     
   
  • As of year-end 2013, there were 335.65 million U.S. wireless communication subscribers, which represents 104.3% of the population, compared to 270.3 million in 2008, representing 87.2% of the population 5
  • U.S. smartphone ownership has increased from 35% of adults in 2011 to 64% in 2014 6
  • In 2014, U.S. adults (18+) spent an average of 43 hours and 31 minutes per month connecting with content through an app or mobile web browser 7
  • The average 2014 smartphone downloader has around 42 apps on their device, the majority (87%) claim they use less than 10 apps per day 7
  • Among the 42% of adults who own a tablet computer, as of January 2014 6, each has an average of 35 apps on their device, with 89% claiming they use less than 10 apps per day. 7
  • 10% of Americans, who own a smartphone, do not have any other form of high-speed internet access at home beyond their phone’s data plan. 15% of young adults (18-29) are heavily dependent on a smartphone for online access 6
  % adults with smartphones
     
   
MOBILE HEALTH APP POPULATION     
   
  • As of April 2014, 62% of smartphone owners have used their phone in the past year to look up information about a health condition 6 - compared to 52% in 2012 8
  • In 2012 the number of global mHealthhapplication users – mobile users who downloaded a smartphoneapplication users – mobile users who downloaded a smartphone mHealthhapplication at least once – will reach 247 million - compared to the 124 million users who downloadedapplication at least once – will reach 247 million - compared to the 124 million users who downloaded mHealthhsmartphone applications in 2011smartphone applications in 2011 2
  • In 2014, 34% of all U.S. adults have downloaded at least one app that is meant to support healthy living and 19% of U.S. adults have downloaded and regularly use a mobile health app 9
  • As of June 2014, there are more than 40,000 mobile health apps in use worldwide 9
  mobile health app population 
   
MOBILE HEALTH USER STATISTICS     
     
  • Average Age: 35  10
  • 54% Male  10
  • 87% are smartphone users (vs. tablet users)  10
  • 33% own an iPhone  10
  • 61% downloaded a mhealth app  10
  • 85% use social media for health  10
  • 76% take a prescription  10
  • 30% are caregivers  10
 
  Typical mHealth User 
   
MHEALTH MARKET SEGMENTS     
   
  • mobileStormmstates there are currently eight broad areas of thestates there are currently eight broad areas of the mHealthhmarket, including general monitoring, personal emergency response systems (PERS), telemedicine, mobile medical equipment, RFID tracking, health and fitness software, mobile messaging and electronic medical records. market, including general monitoring, personal emergency response systems (PERS), telemedicine, mobile medical equipment, RFID tracking, health and fitness software, mobile messaging and electronic medical records.  1
  • Two prime examples of low mHealthhadoption concepts are mobile Personal Emergency Response Systems (adoption concepts are mobile Personal Emergency Response Systems (mPERS) and wireless robotics. Concepts seeing high adoption rates are driven by consumer demand such as social health communities, EMRs, smartphone apps and services and telemedicine. ) and wireless robotics. Concepts seeing high adoption rates are driven by consumer demand such as social health communities, EMRs, smartphone apps and services and telemedicine.  1
  • The market for wearable devices is expected to increase from $1.5 billion in 2014 to $6 billion by 2016. 11
  • The utilization of telehealth services will increase from an estimated 250,000 patients in 2013 to an estimated 3.2 million patients in 2018. 11   
  • RFID or “radio-frequency identification” adoption is limited with only 5% of hospitals having adopted the technology for widespread usage.   1
  • In 2014 venture funding for digital health companies surpassed $4.1B, nearly the total of all three prior years combined; a 125% year-to-year growth in funding compared to 2013. 12
mHealth Market Segements 
GLOBAL MHEALTH ACCEPTANCE 
  • 57% of patients in emerging markets say mhealth will change how they manage their overall health, compared to 42% in developed markets.  13
  • 40% of Payers encourage patients to let doctors monitor them through mHealth services, compared to 25% of doctors.   13
  • 43% of payers in emerging markets pay for telephone based consultations compared to 29% in developed markets; 37% of payers in emerging markets pay for text based consultations, compared to 23% in developed markets.   13
  • 31% of payers globally provide for drug adherence/ health related communication to patients  13
  • The European market is expected to be the largest regional segment by 2020 3
  • The Asia Pacific market is expected to the fastest growing regional market, at an estimated CAGR of 49.1% from 2014 to 2020. 3
Developed Markets vs Emerging Markets
mHEALTH AND  U.S. HEALTHCARE ORGANIZATIONS 
  • By April 2015, 90% of healthcare providers maintain mobile devices to engage with patients 14
  • Providers used a variety of means to engage with patients: app-enabled patient portals (73%), telehealthhservices (62%), text communications (57%), and remote patient targeting (49%). Of these technologies, 36% of respondents believe the use of app-enabled patient portals is the most effective tool in patient engagementservices (62%), text communications (57%), and remote patient targeting (49%). Of these technologies, 36% of respondents believe the use of app-enabled patient portals is the most effective tool in patient engagement 14
  • 31% of organization offer a specific app for patients. 30% are currents developing an app, and 10% have created an app marketplace to distribute apps internally or externally 14
  • 67% reported that partial portions of mobile device information is uploaded into the org's electronic health record. Only 8% reported that all mobile device data is uploaded into their EHR 14
  • A majority (51%) identify lack of funding as the top barrier to effective use of mobile technology 14
Providers use of mHealth
   
FOOTNOTES   
   
1   2011 mHealthhReport: Mobile Health Technology Trends and Innovations; mobileStorm, 2011, 2011
2   Mobile Health Market Report 2011-2016; research2guidance, January 25, 2012
3.  mHealth Market Analysis and Segment Forecasts to 2020; Grand View Research, February 2014
4.  mHealth App Developer Economics 2014; research2guidance, May 6, 2014
5   Annual Wireless Industry Survey; CTIA - the Wireless Association web site
6   U.S. Smartphone Use in 2015; PEW Research Center, April 1, 2015
7   Consumers are Sweet on Mobile Apps; Nielsen Press Release, October 30, 2014
8   Mobile Health 2012; Pew Research Center, November 8, 2012
9   How Mobile Technology Can Improve Employees' Well-Being; Gallup Press Release, November 3, 2014
10 Mobile Health Trends for 2012; Manhattan Research
11 The Promise of Telehealth for Hospitals, Health Systems, and Their Communities; American Hospital Association, January 2015 
12 Digital Health Funding Tops $4.1B: 2014 Year in Review; Rock Health, January 2015
13 PwC - Emerging mHealth: paths for growth: paths for growth; Economist Intelligence Unit (EIU), June 2012 
14 2015 HIMSS Mobile Technology Survey; HIMSS, April 14, 2015; Pew Press Release, May 11, 2012

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